Jurnal Palimpsest

ISSN 2086-0994

Vol. 2 / No. 2 / Published : 2011-05

TOC : 10, and page :165 - 171

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Original Article :

Author :

1. Neneng Komariah*¹

1. Universitas Padjajaran

Abstract :

Customer relationship management is a marketing strategy that builds profitable business relationship with selected prospect customers and the aim is to create customers loyalty. The CRM concept is appropriate when applied at library services, in order that the library can provide satisfied information services which will create library user loyalty. In addition, the application of CRM in library services will has promotion value, because the satisfied user will tell and recommend to use the library to other people (word of mouth). Moreover, the library service which based on CRM is possible to be a fee information service. In order to apply CRM effectively, so the library must have professional staff and they understand the CRM concept. In addition the library must apply information technology especially interactive media (internet).

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Keyword :

Customer relationship management, library, information services,

References :

1. Barnes, James, (2003). Secrets of Customer Relationship Management. Yogyakarta : Andi

Archive Article

ANJAYA, RAKA TRI (2016)APLIKASI PENGOLAHAN DATA PERPUSTAKAANPADA SEKOLAH DASAR (SD) NEGERI 33 PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

Abstract

Elementary 33 Palembang is located at street Akbp Agustjik Makrayu 32 ILIR, Elementary 33 palembang has school facilities namely library. Data processing if the library is still used simple application so, the author wants to build a system. The purpose of the system is to make easy in processing data at library if elementary 33 palembang and make students be ease to search or looking books and applied the knowladge that of during in the collage at state polytechnic of sriwijaya on informatic management department. The method that used on took the data was have interview and observasion, the result who the author got it is an application of data processing system at library of elementary 33 palembang. The system that used by official and visitors. Hope, the system had made by the author could increase of service that found it at library of elementary 33 palembang

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